On March 10, the newest Spinneys supermarket opened its doors to Alexandrians in the upscale neighborhood of Smouha.
Dr. Khaled Hanafy, Minister of Supply & Internal Trade, accompanied with Eng. Mohamed Abdel Zaher, Governor of Alexandria and several executive, popular, and media leaders, opened Spinneys store at Smouha area in Alexandria. The new store is the 1st Spinneys store in Alexandria and the 8th of total Spinneys stores.
“We are overjoyed to be responding to requests by residents to open a store in Alexandria with our unique brand,” said Mohanad Adly, Chief Executive Officer of Spinneys Egypt. Adly pointed out that three new Spinneys stores opened in Egypt in 2015: at Mokattam in Cairo, in the tourist resort town of Hurghada and the historic Gizadistrict near the Pyramids. Expectations were exceeded, despite competing grocery stores nearby. “Not only are we bringing the products and services customers are seeking, but the numbers of customers proves the Spinneys brand is highly valued in Egypt,” Adly said.” We’ve developed a format that enables us to offer a very large variety of quality goods at a very competitive price and in very convenient locations.”
Spinneys new 2,000 m2 Alexandria store brings the total number of Spinneys hypermarkets and supermarkets in Egypt to 8. "We have an aggressive growth plan for Egypt with a very experienced retail team to see it through. Our strategy is to diversify our formats by opening big hypermarkets along with smaller size supermarkets conveniently located close to our customers.”
The diverse range of fresh food, FMCG and general merchandise is complemented by a comprehensive selection of household goods and appliances. The electronics section offers a wide range of home and kitchen appliances from TV screens and washing machines to coffee machines and other smaller appliances.
This is the first store opening this year following the successful launch of 3 new stores last year. Two other Spinneys store locations will also be celebrating launches in 2016 with the next planned launch in New Cairo in May.