Preparations for ISM 2025, the premier trade fair for the global sweets and snacks industry, are in full swing. Taking place from February 2–5 in Cologne, the event will welcome more than 1,500 exhibitors from 70 countries, setting the stage for innovative trends and groundbreaking products. Running alongside ProSweets Cologne as part of Sweet Week, ISM serves as a critical platform for connecting suppliers and buyers.
Exciting Global Participation and Returning Brands
The exhibitor lineup showcases a blend of renowned local and international players. German stalwarts like Katjes, Krüger, Lambertz, and Trolli will present their latest offerings, while global leaders such as Baronie (Belgium), Canel’s (Mexico), Cloetta Holland (Netherlands), Fazer (Finland), Millano (Poland), and Sölen (Turkey) bring fresh innovations.
Notable returns include Turkey’s Bifa Biscuits, rejoining after a five-year hiatus, and Japan’s iconic Morinaga brand, marking a comeback after two decades. Both are celebrated for their high-quality, imaginative product ranges.
Collaboration with ProSweets Cologne
Sweet Week’s synergy with ProSweets Cologne enhances the value for attendees. This co-located supplier fair fosters industry-wide networking, addressing challenges like sustainable packaging and advanced production techniques. High-value content on shared stages, including expert panels and tasting sessions, further enriches the experience.
The newly introduced Sweet Week Production Summit is a standout feature, bringing together production managers, executives, and industry innovators. Highlights include AI-driven production case studies, pitch sessions from ProSweets exhibitors, and a matchmaking forum for targeted business discussions.
Insights from ISM Leadership
“ISM and ProSweets Cologne have become pivotal platforms for the sweets and snacks sector. Amid rapid market shifts, they provide unparalleled insights into trends like sustainable solutions and flavor innovations,” said Sabine Schommer, Director of ISM.
Early Product Showcases and Visitor Access
As a hub of innovation, ISM allows exhibitors to showcase their latest products before the event using the ISM New Products Tool, generating early buzz. Visitors can now secure their tickets, plan accommodations, and explore event details via the ISM app.
About Koelnmesse
Koelnmesse, a leader in global food and beverage trade fairs, organizes ISM and other notable events, fostering sustainable business opportunities worldwide. Its extensive network spans regions including Brazil, China, India, and the UAE, with a focus on advancing food technology and industry solutions.
For more details, visit the official website: ISM Cologne.
