Al Majaz Waterfront boosts Sharjah's tourist and cultural identity

Al Majaz Waterfront, the debut project of Sharjah Investment and Development Authority (Shurooq) and the newest leisure and tourist destination in the Emirate, which was opened in December 2011, has seen a vast public turnout throughout the month of Ramadan and the three days of Eid Al Fitr, thus establishing itself as one of the most prominent tourist attractions in the country.
During the holy month of Ramadan and Eid Al Fitr, Al Majaz Waterfront firmly established itself as a favored destination for families – a fact that is attributed to the rich and diverse programme of activities offered by Shurooq, which was designed specifically to meet the different tastes of all members of the family, and which succeeded in bringing together families from various cultural backgrounds in one place to enjoy the cultural combination that reflects the resilience of the Emirati community and its deep-rooted culture.
Speaking on the occasion, Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq, said: "Ramadan and Eid Al Fitr this year were exceptional for Al Majaz Waterfront, especially as it was the first opportunity for this landmark location to welcome tourists and visitors on such an important festive occasion."
Al Qaseer added: "In light of significance of the occasion, we were eager to offer competitive yet unique events and shows that would appeal to families. We were able to achieve this goal, the proof of which was clearly manifested in the strong turnout of visitors at Al Majaz Waterfront. Looking forward, we are considering new plans to enhance our approach towards making this location a truly sustainable destination for families and tourists."
The Eid package of activities at Al Majaz Waterfront comprised various events including, most notably, the exclusive multimedia show on the fountain of the popular song "Baba Nizel Maasho" and the song "I Love You Mama" by young Arabs Got Talent little singer Hala Al Turk. Both songs received huge applause from the audience, who interacted with the young star and sang along with her.
The Eid programme also included the screening of the FREEJ cinematic show at the Sharjah Fountain, the cinematic show "Sharjah Past, Present and Future" and a poetry show titled "Sharjah" by Mohammed Al Beriki, as well as a host of workshops for children. In addition to dedicated children's play areas were available, and artistic touches – reflecting the emirate's authentic Arab cultural identity – were noticeable all over.
Community members praised Al Majaz Waterfront's various amenities and commended the arrangement and organization of the various events and activities, all of which were specially designed for Ramadan and Eid Al Fitr. Visitors also lauded the outstanding attention and special care afforded to the children's play areas in terms of safety and flexibility, as well as the availability of restaurants, rest and relaxation spaces, the Sharjah Fountain and various other modern and attractive facilities.
Press Release
22 August