The global agritourism market is projected to grow from $56.92 billion in 2023 to $60.89 billion in 2024, maintaining a compound annual growth rate (CAGR) of 7.0%. By 2028, the market is expected to reach $79.9 billion, driven by rising interest in rural economic diversification, farm life experiences, cultural preservation, environmental education, and seasonal events.
This growth reflects changing traveler preferences and emerging trends such as health and wellness offerings, educational activities, culinary tourism, and the demand for personalized experiences.
Key Drivers of Agritourism Growth
Government support has been a crucial factor in the sector’s expansion, with initiatives aimed at promoting agritourism farms and enhancing local farming activities. Increased interest in agricultural practices, local products, and innovative experiences also plays a significant role, providing economic benefits to farmers, ranchers, and rural communities.
Agritourism Market Segmentation
The agritourism market is categorized into:
- By Activity: On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others.
- By Tour Type: Group Travelers and Individual Travelers.
- By Sales Channel: Travel Agents and Direct Sales.
