The 2nd edition of the Leading Outdoor Sports Exhibition, Outdoor Lebanon, and the Premier Motorcycle Exhibition in Beirut, Beirut Motorcycle Show, closed on Sunday, June 24 at BIEL. The events attracted thousands of motorcycle enthusiasts and lovers of outdoor activities from all ages and genders during its five-day run. The exhibition included daily leisure and sport activities. This unique exhibition combined fun with business as most of the exhibitors expressed satisfaction for the outcome of the show.
Outdoor Lebanon gathered exhibitors and major retailers and outfitters specialized in products and outdoor accessories for water, land, and air sports. The visitors highly appreciated the displayed products and accessories including highly hunting, among others.
Mr. Fady Jreissati, Vice-President of IFP Group expressed satisfaction with the results: “Participants and visitors were satisfied with the exhibition this year. We will continue our efforts to outdo ourselves next year. We have already started planning new events that are more specialized.” “We have great confidence in IFP,” said Elie Yossef, the Marketing Manager of the Toy Market Trading. “We participated in Outdoor 2012 aiming at brand awareness, and this show successfully served that purpose.”
The first-ever Beirut Motorcycle Show held concurrently with Outdoor Lebanon was a hit. A large public of professional and amateur motorcycle drivers in Lebanon were attracted to the show that was jointly organized by the Lebanese Association of Motorcycle manufacturers exclusive Agents (LAMA) and IFP Group.
“I believe people in Lebanon really love to drive bikes. It’s fun for them. And the number of bike aficionados is growing in Lebanon,” said Ziad Richa, President of LAMA and Sales Manager of BMW Motorcycle Group at Bassoul-Heneine. “We at LAMA are trying to organize this sector both as business and as popular activity. We hope to create a community of traders and bikers who respect laws and regulations.”
Nicholas Boukhater, CO-CEO of ANB Holding which had the largest participation at Beirut Motorcycle 2012 said: “We encouraged IFP to organize this first motor show. We’re not just trying to market our brands. We also aim to create awareness that motorcycles are not dangerous but careless driving is.”
The exhibition created business opportunities for exhibitors. Most exhibitors were happy about the outcome of the event as they sold most of the motorcycles displayed at their stand. “Beirut Motorcycle Show is great,” said Marwan Tarraf, Owner/General manager of Harley-Davidson Beirut Lebanon. “We sold all the bikes that were displayed in our stand.”
In parallel, a series of special activities and shows took place on a daily basis in the inside and outside area of BIEL. These activities included “parkour”, wall climbing, motorcycle shows and parades, fitness courses, and skateboard shows executed by members of the Lebanese Skateboarding Association. Young men and women presented fascinating shows in sliding and jumping in addition to performing various acrobatic stunts.
