Visit Qatar has introduced its new global initiative, ‘Surprise Yourself,’ as part of its goal to welcome six million visitors annually and establish Qatar as a top destination by 2030. This campaign encourages travelers to explore the unexpected experiences Qatar offers, targeting families, couples, and groups of friends with diverse and unforgettable activities.
Highlighting the country’s unique attractions, the campaign showcases everything from the serene beauty of Banana Island to the bustling energy of Souq Waqif and the adventure of dune bashing. It emphasizes Qatar as a place for relaxation, adventure, and memorable moments in a welcoming and safe environment. The theme, “Moments That Stay With You,” underlines the emotional connections visitors can form during their stay.
Using a refreshed version of Bobby Hebb’s song “Sunny,” the campaign will be shared across 10 international markets through TV, social media, digital platforms, and more. It aims to set Qatar apart by showcasing its diverse tourism offerings, cultural richness, and modern amenities.
Positioned between East and West, Qatar is a convenient destination for many travelers, offering direct flights from over 177 global cities. Visitors can enjoy everything from its futuristic skyline and luxury hotels to family-friendly activities, pristine beaches, and exciting adventures. The country’s high safety rating, seamless transport, and open visa policies make it an appealing choice for travelers.
Qatar’s winter season promises excitement with international sports events like Formula One, cultural festivals, desert activities, and concerts. As the country looks ahead to major events in 2025, including the Web Summit and the Arab Cup, it continues to build its reputation as a vibrant and dynamic destination.
Visit Qatar is the driving force behind Qatar’s growing tourism sector, working to enhance the country’s global presence through cultural promotion, exciting attractions, and luxury experiences. With international offices and innovative marketing strategies, it aims to boost both local and international tourism.
